We’re not just advisers. We’re your financial partners for life.
Anthony Somefun Limited (ASL) is a family-rooted, entrepreneurial practice offering personalised insurance solutions with over 20 years of experience in the financial services industry. We work with individuals, families, and businesses to deliver tailored advice that aligns with their financial goals and budgets.
Our heritage as a family business uniquely positions us to support families across generations, providing long-term security and peace of mind.
Grounded in Independence, Quality, and Confidence, we give clients access to a broad range of insurance products and services—ensuring they’re prepared for whatever life brings.
Our Mission
We help individuals, families, businesses, and organisations protect what matters most through personalised insurance solutions and advice.
Whether it’s personal protection, business continuity, healthcare, property, or specialist cover for charities and churches, our mission is to provide clear, ongoing guidance that supports long-term security and peace of mind.
Our Vision
To be the trusted partner that empowers families and businesses to achieve lasting financial security and peace ofmind through innovative, personalised insurance and wealth planning solutions—delivered with integrity, independence, andexcellence.
Our Values
Independence, Quality, and Confidence form the foundation of everything we do. As an independent firm, we offeraccess to a wide range of insurance products and services across the financial services sector.
Our priority is to act in your bestinterest—providing clear, objective advice and high-quality solutions that give you the confidence to make informed decisions.
Experience
With over 20 years of industry expertise, Anthony Somefun Limited brings a wealth of knowledge and insight toevery client relationship. No matter your current situation or future ambitions, we are here to guide you.
We take the time tounderstand where you are, where you want to be, and what’s possible within your unique circumstances. Together, we’ll createa tailored plan to help you reach it, and we’ll be with you every step of the way.
Jane Doe
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John Doe
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Jane Doe
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We Always Put Your Interests First
Choosing the right insurance partner is about more than just finding a policy it’s about having someone you can trust to protect what matters most. At Anthony Somefun Limited, we combine decades of expertise with a client-first approach to deliver insurance solutions that truly work for you.
Client Experiences That Speak for Themselves
“I’ve been working with Anthony and his team for over 20 years, and they’ve always provided outstanding investment advice. They’re trustworthy, reliable, and really take the time to understand even the most complex situations. Their support and professionalism have meant a lot to me over the years, and I wouldn’t hesitate to recommend them to anyone.”
“From the very beginning, Viola has taken the time to truly understand our family’s financial goals and values. Her guidance has been both strategic and reassuring, helping us make informed decisions without ever feeling rushed or uncertain. She balances long-term planning with practical, actionable steps. With Viola and the ASL team managing our investments, we feel secure, confident, and genuinely cared for.”
“ASL made the process of arranging life insurance straightforward and stress-free. They took the time to understand my needs and explained all the options clearly, helping me choose the right level of cover for my family. I felt confident in their advice and appreciated their professional yet personal approach. I’d highly recommend ASL to anyone looking for trusted guidance on life insurance.”
“Our purpose is to help people and organizations dream bigger, move faster, and build better tomorrows for all.”
John Smith
2024 Diversity, Equity, and Inclusion Report
- 2025
Here's How We Got Started
The Begining
Our story begins in 1950, when John Doe founded our third-generation financial planning firm.
Acquisition
Finovate has been acquired by NM Holdings, LP, a financial services distribution company, to drive future growth and support ongoing mergers and acquisitions plans.
Partnership
Finovate has formed a partnership with Meks Capital Group, LLC, a financial services holding company, to drive continued growth through mergers and acquisitions.
Expansion
Finovate has been acquired by Move Holdings, LP, a financial services distribution company, to fuel future growth and advance ongoing mergers and acquisitions strategies.
How Can We Help?
Connect with our experts for a free consultation and tailored solutions.